It's our job to create clarity
out of the confusion purposefully designed into everyday digital life.
Do Good
We’re setting ourselves up to give back what we can and share what we do in ways that make sense for all of us.
Make Good
You will find no dark patterns or surveillance tech here. We show our workings and explain everything we can, because that's good.
Good People
We're a team of world class designers, technologists, data scientists and marketers. Between us we've been behind billions of eyeballs and billions of dollars for some of the world's biggest corporations and brands. We're using that experience for good now.
Good Questions
How does Good.Choice Work?
Good.Choice helps you find the best gambling offers on the internet. It uses a computer program called a large language model (often referred to as Artificial Intelligence) to search for these offers and gather important information, like rules and limitations that are typically buried in the terms and conditions. This data is stored in a database. When you search for something specific, like bingo offers with high payouts and low wagering requirements, Good.Choice looks at all the information it has and tells you which offers match your criteria the best.
Each offer can be compared in 8 different ways, based on the most common data in offer terms and conditions. If some offers don't have detailed data, Good.Choice still gives you a fair comparison by looking at common information across all matching offers. It then picks the top 3 choices, with one being the best, and shows you two others for comparison.
If you have a question that comes up relatively often, or feel you'd like to know more about what we're doing, then ask away.
Good Terms
Introduction
Welcome to Good.Choice, the Gambling Offers Comparison Website (referred to as "Good.Choice," "we," "us," or "our"). These Terms and Conditions ("Terms") govern your use of our website and services. By using Good.Choice, you agree to comply with these Terms and our Privacy Policy. Please read these Terms carefully before using our services.
1. Eligibility
You must be at least 18 years old and legally allowed to gamble in your jurisdiction to use Good.Choice. It is your responsibility to ensure compliance with local laws regarding online gambling.
2. Content Accuracy
We aim to provide accurate and up-to-date information, but we cannot guarantee the completeness, accuracy, or reliability of the content on our website. The information we offer is for informational purposes only and should not be considered as financial or legal advice.
3. Third-Party Links
Good.Choice may include links to third-party websites or services. We have no control over these third-party sites and are not responsible for their content or actions. Your use of these links is at your own risk.
4. Responsible Gambling
We encourage responsible gambling. If you believe you may have a gambling problem or know someone who does, please seek help from a professional organization or helpline in your jurisdiction.
5. Disclaimer of Liability
We are not liable for any direct or indirect damages, losses, or claims arising from your use of Good.Choice or reliance on the information provided. You use our services at your own risk.
6. User Conduct
When using Good.Choice, you agree not to:
6.1. Use the website for unlawful or unethical purposes.
6.2. Share false, misleading, or malicious information.
7. Privacy
We collect and process personal information as described in our Privacy Policy. By using our website, you consent to the collection and use of your data in accordance with this policy.
8. Changes to Terms
We may update these Terms without notice. It is your responsibility to review them periodically for changes.
9. Termination
We reserve the right to terminate or suspend your access to Good.Choice for any reason, including violations of these Terms.
10. Governing Law
These Terms are governed by the laws of the United Kingdom. Any disputes will be resolved in the courts of the United Kingdom.
By using Good.Choice, you agree to these Terms and Conditions. If you do not agree with any part of these Terms, please refrain from using our services. Remember to gamble responsibly and within your means.
Privacy Policy
This Privacy Policy governs the manner in which we collect, use, maintain, and disclose information gathered from users of our website ("Site"). We are committed to safeguarding your privacy and ensuring the security of your personal information.
Collection of Anonymized Behavioral Data
We may collect anonymized behavioural data from users of our Site for the sole purpose of improving our product and enhancing user experience. This data includes, but is not limited to, user interactions with our website, such as clicks, page views, and session duration. We do not collect personally identifiable information.
How We Collect Data
We employ cookies, web analytics tools, and similar technologies to automatically collect anonymized behavioural data from users. These tools help us understand how our website is used, what features are most popular, and how we can enhance the overall user experience.
Data Usage
The anonymized behavioural data we collect is used exclusively for internal purposes, including:
Improving our website and product functionality.
Enhancing user experience and performance.
Identifying and resolving technical issues.
Data Disclosure
We do not sell, trade, or share your anonymized behavioural data with third parties for commercial purposes. However, we may share aggregated, non-personal data for statistical and analytical purposes.
Data Retention
We retain anonymized behavioural data for as long as it is necessary to fulfil the purposes for which it was collected. Data will be securely stored and regularly reviewed for relevance and necessity.
Data Security
We employ reasonable and appropriate data security measures to protect the information collected from unauthorised access, disclosure, alteration, or destruction.
Your Rights
You have the right to:
Access your anonymized behavioural data.
Request the deletion or correction of your data if it is inaccurate.
Object to the processing of your data for legitimate purposes.
To exercise your rights or for any inquiries regarding your data, please contact us at hello@itsagoodchoice.com.
Policy Updates
This Privacy Policy may be updated from time to time. Users will be notified of any changes via the Site. We recommend reviewing this policy periodically.
By using our Site, you signify your acceptance of this Privacy Policy. If you do not agree with this policy, please refrain from using our website.